Ours is first of all a strategic job: we monitor the market or the reference environment, identify the most suitable audiences and scenarios within which to convey the communication and the key messages of the organisations.
Furthermore, institutional communication also involves building a reputation and an external image that must increasingly correspond to all the activities defined as corporate social responsibility.
Media relations are an indispensable tool for all those who want to make their work known to the public and who, at the same time, want to increase their reputation through the specialised press, newspapers and national and local media.
Our consolidated relationships with journalists and the media allow us to discuss and raise awareness of the company’s transactions and successes.
We design our clients’ brand identities, allowing them to communicate better through a coherent and convincing image.
After identifying and developing a branding strategy in line with the corporate identity, we create the institutional communication materials: corporate identity (logo, forms, writing paper, envelopes, etc.), brochures and websites.
We handle every aspect of our clients’ web presence, social media management & strategy, website and blog development, SEO, SEA, newsletters.
We manage the presence of enterprises on social networks, especially LinkedIn, by drawing up editorial plans, creating content and managing company pages.
We provide diversified content based on client needs: texts, images, videos, presentations and infographics.
We interface with specialised IT professionals to create websites and launch web advertising campaigns.
Through all these tools we are able to give rise to innovative projects that are truly effective in creating interest from the target audience, generating word of mouth and involving influencers from the sectors of interest.
Every organisation must be able to prevent and manage a crisis, as well as any news that could potentially damage its reputation.
A timely counter communication that responds to the questions of public opinion is essential for stemming and resolving the crisis, defending the reputation and image of the company and/or the people involved. Financial, legal or personal scandals can negatively affect the value of companies, and because of this it is important to always plan for the presence of a team of specialists capable of dealing with the onset of a crisis immediately and competently.
Proper management of information is fundamental in all cases with judicial implications that lend themselves to being evaluated by public opinion.
Litigation PR are specialised communication activities capable of influencing the outcome of a legal dispute and the way the media represent it over time.
Our expertise allows us to intervene in the field of judicial news, financial scandals, environmental or ethical issues, safeguarding the reputation of entrepreneurs, managers, professionals, BoDs or individual directors.